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    Advertising Compliance: What Marketers Need to Know About Regulatory Expectations

    $99.00
    *
    This session will explore the rules that apply to all types of ads and how to incorporate those rules into your materials. You will learn the ways in which the Unfair Deceptive or Abusive Acts or Practices Act (UDAAP) and the Equal Credit Opportunity Act (ECOA) relate to your bank or credit union's advertisements. We will also explore the various regulatory bodies who have authority to create and enforce advertising rules, including: The Consumer Financial Protection Bureau (CFPB), the Federal Deposit Insurance Corporation (FDIC), the Office of the Comptroller of the Currency (OCC), and the National Credit Union Administration (NCUA).

    This is a rebroadcast of a session that was originally recorded on the 1st of December 2016.

     

    Overview

    When you register for this Webinar, you will receive the following twelve (12) supplemental handouts & a bonus Excel workbook-- these materials are so rich in content that they alone are worth the program's price! 

    • Truth in Savings - Overdraft
    • Truth in Savings - APY
    • Truth in Savings - Advertising
    • Truth in Lending - Appendix Deferred Interest Offer Clauses
    • Truth in Lending - Open End Credit
    • Truth in Lending - Closed End Credit
    • Truth in Lending - Closed End Credit Interpretations
    • Advertising Definitions
    • FDIC Advertisement of Membership Rules
    • Member FDIC Exception List
    • Fair Housing - Equal Housing Lender
    • Equal Credit Opportunity Act - Discrimination

    Bonus: You will also receive the "Advertising Cheat Sheet - Excel Workbook"

    Advertising is an important part of any business, drawing awareness and brand recognition to your institution. Advertising by a financial institution, however, comes with many regulatory limitations and considerations. The last few years have brought even more attention to this area with the growing spotlight of regulations shining on your marketing materials. This increased scrutiny makes it more important than ever for you to understand what rules apply to the ads that are being sent out into the world. 

    Covered Topics

    • What qualifies as an "advertisement"? We will review traditional examples such as television ads, billboards, brochures, as well as modern examples such as your website, mobile applications, and email blasts. 
    • What rules apply - Truth in Lending, Truth in Savings, Equal Housing, etc?
    • Who oversees advertising and marketing regulations? What roles are played by the CFPB, FDIC, OCC, and NCUA? 
    • How can I apply the requirements to my marketing materials?
    • What do the examiners expect of my advertising?
    • How does UDAAP and Reg B/ ECOA affect advertisements? 
    • How does my website and mobile banking factor in?
    • How do the rules apply to my social media presence?
    • What are some common issues?
    • And much, much more . . . 

    Who Should Attend

    This informative session is designed for Marketing Managers and Staff, Compliance Officers and Staff, Retail Operations Managers and Staff, Customer Service Managers and Staff, Branch Management, Risk Managers and Staff, Electronic Services Managers and Staff, and Internal Audit Managers and Staff.

    Products specifications
    CE Credits 2.5
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    This is a rebroadcast of a session that was originally recorded on the 1st of December 2016.

     

    Overview

    When you register for this Webinar, you will receive the following twelve (12) supplemental handouts & a bonus Excel workbook-- these materials are so rich in content that they alone are worth the program's price! 

    • Truth in Savings - Overdraft
    • Truth in Savings - APY
    • Truth in Savings - Advertising
    • Truth in Lending - Appendix Deferred Interest Offer Clauses
    • Truth in Lending - Open End Credit
    • Truth in Lending - Closed End Credit
    • Truth in Lending - Closed End Credit Interpretations
    • Advertising Definitions
    • FDIC Advertisement of Membership Rules
    • Member FDIC Exception List
    • Fair Housing - Equal Housing Lender
    • Equal Credit Opportunity Act - Discrimination

    Bonus: You will also receive the "Advertising Cheat Sheet - Excel Workbook"

    Advertising is an important part of any business, drawing awareness and brand recognition to your institution. Advertising by a financial institution, however, comes with many regulatory limitations and considerations. The last few years have brought even more attention to this area with the growing spotlight of regulations shining on your marketing materials. This increased scrutiny makes it more important than ever for you to understand what rules apply to the ads that are being sent out into the world. 

    Covered Topics

    • What qualifies as an "advertisement"? We will review traditional examples such as television ads, billboards, brochures, as well as modern examples such as your website, mobile applications, and email blasts. 
    • What rules apply - Truth in Lending, Truth in Savings, Equal Housing, etc?
    • Who oversees advertising and marketing regulations? What roles are played by the CFPB, FDIC, OCC, and NCUA? 
    • How can I apply the requirements to my marketing materials?
    • What do the examiners expect of my advertising?
    • How does UDAAP and Reg B/ ECOA affect advertisements? 
    • How does my website and mobile banking factor in?
    • How do the rules apply to my social media presence?
    • What are some common issues?
    • And much, much more . . . 

    Who Should Attend

    This informative session is designed for Marketing Managers and Staff, Compliance Officers and Staff, Retail Operations Managers and Staff, Customer Service Managers and Staff, Branch Management, Risk Managers and Staff, Electronic Services Managers and Staff, and Internal Audit Managers and Staff.

    Products specifications
    CE Credits 2.5
    Product tags
    Presenter:

    Brandy Lalla

    Brandy Lalla is a compliance consultant who is based in New Orleans, LA . She has over 19 years of financial industry experience working in various areas of both national and community banks, including in the Internal Audit and Compliance areas.  She earned a bachelor's degree in Accounting and designations as a Certified Regulatory Compliance Manager (CRCM), Certified Anti-Money Laundering Specialist (CAMS), and Certified Internal Auditor (CIA). Brandy specializes in Deposit Compliance, the Bank Secrecy Act, and Operations Risk Management.