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    Crisis Communications Management: Protecting Your Bank's Brand Amid a Disaster

    $219.00
    *
    The focus of this webinar is crisis management communications. This session will help your Institution assess strategies for an effective, proactive communication program.

    Overview

    From tornados to cyber-attacks and everything in between, Financial Institutions routinely experience crises that place them in the precarious and unpredictable position of safeguarding its accountholders or members, as well as its own reputation. Adequately addressing and managing stakeholder trust and expectations along with reputational risk requires timely and effective communication with internal and external stakeholders. How an Institution responds in these situations can tip the risk scales in their favor. Without an effective communication program, organizations can quickly discover a very reactive (an often litigious) situation from which they may never fully recover. 

    This webinar will provide stategies for effective, proactive communications during times of crisis. After attending this session, you will be prepared to analyze effective crisis communication strategies; understand how to record positive and negative communication results; be capable of assessing the role of the Board and Executive Management in times of crisis; and, you will be able to define criteria for your organization's crisis management communications program. 

    Covered Topics

    • Three Stages of Crisis Communications: Pre-incident, Incident, and Post-Incident
    • Tips on Analyzing Your Institution's Communication Program
    • How Your Institution's Leadership Plays a Critical Support Role in Implementing an Effective Crisis Communication Program
    • Crafting prompt and informative news items, press releases, social media posts, website updates, customer communications
    • Review Crisis Communications Checklist
    • And, many, many more!

    Who Should Attend?

    This informative program will benefit your Marketing Officers and Staff, Board of Directors, Executive Management, Senior Leadership, and all parties who play a role in your Institution's communications. 

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    Overview

    From tornados to cyber-attacks and everything in between, Financial Institutions routinely experience crises that place them in the precarious and unpredictable position of safeguarding its accountholders or members, as well as its own reputation. Adequately addressing and managing stakeholder trust and expectations along with reputational risk requires timely and effective communication with internal and external stakeholders. How an Institution responds in these situations can tip the risk scales in their favor. Without an effective communication program, organizations can quickly discover a very reactive (an often litigious) situation from which they may never fully recover. 

    This webinar will provide stategies for effective, proactive communications during times of crisis. After attending this session, you will be prepared to analyze effective crisis communication strategies; understand how to record positive and negative communication results; be capable of assessing the role of the Board and Executive Management in times of crisis; and, you will be able to define criteria for your organization's crisis management communications program. 

    Covered Topics

    • Three Stages of Crisis Communications: Pre-incident, Incident, and Post-Incident
    • Tips on Analyzing Your Institution's Communication Program
    • How Your Institution's Leadership Plays a Critical Support Role in Implementing an Effective Crisis Communication Program
    • Crafting prompt and informative news items, press releases, social media posts, website updates, customer communications
    • Review Crisis Communications Checklist
    • And, many, many more!

    Who Should Attend?

    This informative program will benefit your Marketing Officers and Staff, Board of Directors, Executive Management, Senior Leadership, and all parties who play a role in your Institution's communications. 

    Presenter:

    Michael Barrio

    Michael Barrio is a communications and public affairs specialist with extensive experience with the financial institution, entertainment, and high-tech industries. He spent several years in Los Angeles, CA and gained extensive expertise in corporate human resources, organizational development & alignment, and media relations during his tenure at The Walt Disney Co. and Yahoo!, Inc. Michael also taught at New Mexico State University as an adjunct professor in Business & Professional Communication, Technical & Scientific Communication, Contemporary Identity Politics, and all levels of composition. He is passionate about professional and corporate ethics, and remains a continuing Daniels Fund Ethics Initiative Fellow and advocate. 

    Michael’s programs help organizations to assess, revitalize, and create proactive & creative media relations strategies that catalyze & maintain favorable reputation, and sound & effective incident communication platforms that mitigate reputational risk.