Wei Ke, Ph.D. is a managing partner at consultants Simon-Kucher & Partners. He is a behavioral economist and pricing expert who advises big banks on their marketing and sales strategies. Wei is currently also an adjunct professor for marketing analytics and pricing at Columbia Business School and at Queen's University Smith School of Business. Wei received a Ph.D. in Decision, Risk, and Operations from Columbia Business School, and a B.Sc. in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University.