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    Deposit Growth Strategies

    Tuesday, April 3, 2018 - 11:00 AM - 12:30 PM ET
    $249.00
    *
    The market for deposits is shifting with economic and competitor factors making it more difficult to achieve robust deposit growth. In this session, we explore the application of behavioral science and advanced techniques including client segmentation, pricing science and non-financial rewards like gamification and relationship rewards to attract and retain deposit customers.

    Overview

    The market for deposits is shifting with economic and competitor factors making it more difficult to achieve robust deposit growth. In this session, we explore the application of behavioral science and advanced techniques including client segmentation, pricing science and non-financial rewards like gamification and relationship rewards to attract and retain deposit customers.

    Covered Topics

    Who Should Attend? 

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    Overview

    The market for deposits is shifting with economic and competitor factors making it more difficult to achieve robust deposit growth. In this session, we explore the application of behavioral science and advanced techniques including client segmentation, pricing science and non-financial rewards like gamification and relationship rewards to attract and retain deposit customers.

    Covered Topics

    Who Should Attend? 

    Presenter:

    Dr. Wei Ke

    Wei Ke, Ph.D. is a managing partner at consultants Simon-Kucher & Partners. He is a behavioral economist and pricing expert who advises big banks on their marketing and sales strategies. Wei is currently also an adjunct professor for marketing analytics and pricing at Columbia Business School and at Queen's University Smith School of Business. Wei received a Ph.D. in Decision, Risk, and Operations from Columbia Business School, and a B.Sc. in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University.